Wired featured a product called Iris Neo Cool – a liquid eye freshener that the Japanese Schoolgirls are said to love. But that’s not what I’m writing about. Many of the offerings in Taisho’s catalog feature in their product descriptions a series of accompanying illustrations that describe when the product is best used, and what benefits it provides. This product, whose purpose I cannot begin to divine, seems to cause leering and madness. Maybe that’s purpose enough.